Here is a random collection of items regarding the newspaper industry that still leave me scratching my head throughout the day.
Extra - Extra - Read all about it
Why is it you see newspapers full of references, house ads and sidebars, directing readers to all the cool stuff they can find in the newspaper's online site, but you seldomly see references in newspaper online sites directing visitors into the cool stuff they can find in the print newspaper?
More - More, gimme more
Why are most newspaper companies focused on how to make their websites really content rich rather than real revenue producers. I mean I am sorry, but a banner ad will never be as effective at getting some one's attention as will a full page color advertisement. Likewise, unless newspaper companies figure out new revenue models for online, the curve up will never replace what is being lost in the curve down.
Well ain't that special
Why do newspaper companies seem afraid to try and create unique content for their print editions. I mean if you create a great Flash interactive info graphic for online, its not like you feel you have to reproduce that in the paper. So why, do we feel like every little piece of content in the paper has to be online?
Uhh, you can't say that
What is the issue most newspapers have with allowing user moderated comments online?
So, what again am I paying for
Why don't more newspapers reward their print subscribers with online benefits/enhancement.
Yes, mam your right that really should be online
Why does it seem newspapers are constantly going out of their way to make those who do not pay them money happy, while constantly disappointing those that do pay them money?
I would be interested to know the things that make you go hmmmm?!?!?!
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2 comments:
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